I am a Digital Marketing and Retail Media Specialist with over 15 years of experience driving e-commerce growth and performance marketing for leading CPG, beauty, fashion, and consumer brands. My expertise lies in building Amazon Advertising strategies (Sponsored Ads, DSP) and omnichannel retail media campaigns across major platforms like Amazon, Walmart, Instacart, Criteo, and Target.
Throughout my career, I’ve managed $25M+ in annual ad spend for Fortune 500 companies and high-growth DTC brands, delivering measurable improvements in ROAS, ACoS, and new-to-brand acquisition. I excel at full-funnel strategy development, campaign optimization, and leveraging advanced tools like Skai (Kenshoo) and Pacvue to maximize returns.
Some of the brands I’ve supported include Nestlé, Bayer, P&G, Milani Cosmetics, Olly, Eddie Bauer, Brooks Brothers, Monster Energy, and Lume. Whether it’s scaling a brand’s presence online, executing data-driven PPC strategies, or launching innovative omnichannel campaigns, I bring a results-oriented approach with deep knowledge of e-commerce ecosystems.
As the founder of an e-commerce business, I understand the end-to-end lifecycle of digital retail—from marketplace optimization and advertising to supply chain and customer acquisition. My passion is helping brands thrive in an increasingly competitive digital landscape through strategic planning, data insights, and creative execution.
Specialties: Amazon Advertising (Sponsored Products, DSP) | Retail Media Strategy | Omnichannel Marketing | E-commerce Growth | PPC Optimization | Skai | Pacvue
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